Welcome to Sway Sports
Holborn's ultimate destination for sports, style, and seriously good food.
We've ripped up the rulebook for the traditional sports bar, creating a space that feels as chic as a Mayfair lounge, but with all the matchday excitement.
From Premier League football to NFL Sundays, Six Nations rugby to WSL clashes, we stream every major fixture live and loud on huge screens — so you never miss a moment.
But we're more than a place to watch the game. We're a celebration of sport in all its forms — men's, women's, domestic, international — a home for fans, friends, and first-timers to gather, eat, play, and party in style.
What's On
Catch every kick, tackle, try, and touchdown.
We show everything: Premier League, Champions League, WSL, RFU rugby, The Hundred, IPL, NFL, NBA and more.
If it's worth watching, you'll find it on our screens. Challenge us with a request for something extraordinary, with a late licence, timezones mean nothing.
Live Sports Showing Soon
| Saturday 18th October | Nottingham Forest v Chelsea | Premier League | Football | 12:30 |
| Saturday 18th October | Fulham v Arsenal | Premier League | Football | 17:30 |
| Saturday 18th October | Roma v Inter Milan | Serie A | Football | 19:45 |
| Sunday 19th October | Tottenham v Aston Villa | Premier League | Football | 14:00 |
| Sunday 19th October | Liverpool v Man United | Premier League | Football | 16:30 |
| Sunday 19th October | NFL Sunday | NFL | American Football | 18:00 |
| Sunday 19th October | NFL Sunday | NFL | American Football | 21:25 |
| Monday 20th October | West Ham v Brentford | Premier League | Football | 20:00 |
| Tuesday 21st October | Barcelona v Olympiakos | Champions League | Football | 17:45 |
| Tuesday 21st October | Arsenal v Atletico Madrid | Champions League | Football | 20:00 |
| Wednesday 22nd October | Galatasaray v Bodo Glimt | Champions League | Football | 17:45 |
| Wednesday 22nd October | Chelsea v Ajax | Champions League | Football | 20:00 |
| Thursday 23rd October | Go Ahead Eagles v Aston Villa | Europa League | Football | 17:45 |
| Thursday 23rd October | Nottingham Forest v Porto | Europa League | Football | 20:00 |
| Friday 24th October | Leeds United v West Ham | Premier League | Football | 20:00 |
| Saturday 25th October | Coventry v Watford | Championship | Football | 12:30 |
| Saturday 25th October | England v Brazil | Womens International's | Football | 17:30 |
| Saturday 25th October | Aspinall v Gane | UFC 321 | MMA | 19:00 |
| Sunday 26th October | Hearts v Celtic | Scottish Premier League | Football | 12:00 |
| Sunday 26th October | Arsenal v Crystal Palace | Premier League | Football | 14:00 |
| Sunday 26th October | Real Madrid v Barcelona | La Liga | Football | 15:15 |
| Sunday 26th October | Spurs v Nets | NBA | BasketBall | 18:00 |
| Sunday 26th October | Lazio v Juventus | Serie A | Football | 19:45 |
| Monday 27th October | Real Betis v Athletico Madrid | La Liga | Football | 20:00 |
| Monday 27th October | Cavaliers v Piston | NBA | BasketBall | 23:00 |
| Tuesday 28th October | Frankfurt v Dortmund | DFB Pokal | Football | 17:30 |
| Tuesday 28th October | Wrexham v Cardiff City | Carabao Cup | Football | 20:00 |
| Wednesday 29th October | Arsenal v Brighton | Carabao Cup | Football | 19:45 |
| Friday 31st October | Wrexham v Coventry City | Championship | Football | 20:00 |
| Saturday 01st November | Chelsea v London City | WSL | Football | 12:00 |
| Saturday 01st November | England v Australia | Ashes Series | Rugby Union | 15:10 |
| Saturday 01st November | Tottenham v Chelsea | Premier League | Football | 17:30 |
| Saturday 01st November | Liverpool v Aston Villa | Premier League | Football | 20:00 |
Digital Darts
Unleash your inner Luke Littler with our state-of-the- art electronic darts boards.
Whether you're a pro aiming for 180s or just in it for the bragging rights, it's the perfect way to add some friendly competition to your night.
Brunch
Match-day mornings just got an upgrade.
Our weekend brunches bring together bottomless cocktails, great food and the best build-up to kick-off.
Whether you’re planning a night out with friends, a team social, or a special celebration, our exclusive experience packages combine great food, fun activities, and free-flowing drinks — all set in a vibrant sports bar atmosphere.
Coming Soon
Food & Drink
We take our food as seriously as our sport. Our Southern inspired menu is all cooked fresh, here on the premises, by our brilliant Chef Adam.
Our menu is inspired by Southern smokehouses with a hit of Mexican spice - slow-cooked meats, loaded fries, fiery tacos, and fresh salads for balance. Sunday's is all about our Sunday Roast.
Pair it all with craft beers, wines, and a cocktail list that plays hard into the night.
Events
Planning a big one? From corporate socials to team nights out, birthdays to private screenings, we've got space for everything.
With cleverly designed spaces, long bar, private darts areas, and large-capacity nightclub downstairs make Sway Sports Bar the ultimate venue to celebrate any occasion.
Let's get the ball rolling, reach out to our events team here
Christmas
Make this year's office party one to remember.
Whether it's a big team bash or an intimate get-together, our Christmas packages bring together great food, flowing drinks, and a party atmosphere that keeps going long after the crackers have been pulled.
Reach out to our events team here.
